Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.
I think string instruments in general were something I felt an affinity for. I liked the bass. I was a rhythm guitarist and the bass seemed a more interesting thing to do than play chords. It didn't have the high profile of the lead guitarist, but I wasn't really ready for that at the time. It seemed to suit my personality.
And Solomon made affinity with Pharaoh king of Egypt, and took Pharaoh's daughter, and brought her into the city of David, until he had made an end of building his own house, and the house of the LORD, and the wall of Jerusalem round about.
I don't see that the public has that same affinity for protecting the lake that we do as owners, because it's our home. The lake is our front yard, ... We're not the bad guys. We're just trying to exercise our private property rights.
Financial awareness is now key at an earlier age because young kids are becoming more aware of consumer issues, and marketers are responding to them. Cell phones for 8-year-olds is a perfect example. Companies are trying to capture market share and brand affinity at an earlier age than ever before. That results in young kids making spending decisions earlier, but they're still not learning how to save for the long term.