80 Total Quotes

Advertisers Quotes

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
Will Rogers Permalink
#Advertisers

David Ogilvy
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?
David Ogilvy Permalink
#Advertisers

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.
Bill Carroll Permalink
#Advertisers

Chris Hughes
In terms of what we offer to advertisers, it's an accessibility to a college audience that is pretty unparalleled,
Chris Hughes Permalink
#Advertisers

In an odd way, all the appliances that the advertisers put out there, and said, `Buy this brand-new stove!', `Buy the fridge!' `Make Jell-O!', all that horrible nutrition that came up because of instant pudding, Jell-O, fish sticks, TV dinners, all of that that I had before dismissed as the death of our culture -- I realized that housewives wanted these things, because they wanted time back, ... A washing machine gave them time to do something else. It gave them time to read a book. ... A woman didn't want to cook all day. These things that were sold to Americans were actually a gift, in a very strange way. I really enjoyed having to blow that notion out of my head.
Jane Anderson Permalink
#Advertisers

Alison has a proven track record of delivering results for advertisers who want to connect with younger readers.
Jim Moroney Permalink
#Advertisers

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
Will Rogers Permalink
#Advertisers

Advertisers are clamoring for the most local customers, particularly the small and medium sized businesses. They're looking for the best way to target that local customer.
Susan DeFife Permalink
#Advertisers

There are well-intentioned advertisers out there that do not understand where their ads are appearing. It is easy to shame those advertisers, but that does not solve the problem.
Trevor Hughes Permalink
#Advertisers

We?re on a mission to win back both readers and advertisers. We?re going to cover the hip-hop scene from a neutral but still hard-hitting point of view.
Jeremy Miller Permalink
#Advertisers

For those advertisers that want to reach a mass audience as quickly as possible, the Super Bowl still remains the vehicle.
Brian Lane Permalink
#Advertisers

Danny Sullivan
I think MSN has some features advertisers will gobble up, but it's too early to say whether it will be a superior experience. They have a sizable amount of traffic. Advertisers will want to reach that audience, and buying through MSN is going to be the only way to do that.
Danny Sullivan Permalink
#Advertisers

Yahoo is the largest destination for brand advertisers. Unfortunately, it has been overshadowed by search.
Safa Rashtchy Permalink
#Advertisers

As more and more small advertisers start embracing the web, it's crucial that the tools we use to serve these clients be robust, easy to manage and cost effective for both the advertiser and the publisher.
Mike Coleman Permalink
#Advertisers

Compared to a year ago, advertisers, media buyers and publishers are far more knowledgeable now about what behavioral targeting is, what it can do for an online campaign, and how it can deliver better financial returns to both sides of the ad publishing transaction. As we move into year two, we anticipate that advertisers and publishers will reap even greater rewards as audience segments are further refined, and they become more proficient at being able to focus their behaviorally targeted ads on content areas where high responses can be achieved.
David Moore Permalink
#Advertisers

Half of the Super Bowl advertisers are buying search-supported material, up about 100 percent from last year.
Ron Belanger Permalink
#Advertisers

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
Michael Schudson Permalink
#Advertisers

The problem they have is convincing advertisers it's a viable medium. I think that's a big hurdle.
Tim Duncan Permalink
#Advertisers

He doesn't make advertisers comfortable, that's for sure. He is not necessarily a fan favorite these days and that certainly makes some advertisers very leery.
Steven Levitt Permalink
#Advertisers

Look, we knew there was going to be a fallout because advertisers take a cautious approach to risky shows. We've been through it before. Our competitors have been through it. If the show performs, we find that people get comfortable and advertisers come back.
Kevin Reilly Permalink
#Advertisers

I think it's likely the search engine advertisers are more likely to mislead our clients, that's one of the reasons we first took them on.
Hugh Calkins Permalink
#Advertisers

Advertisers could care less about the media as long as it works. They have a budget and they want to reach people. But these are seismic changes in terms of traditional media being able to maintain their growth rates. Most of the traditional media are public companies under tremendous pressure to increase growth year after year.
Chuck Richard Permalink
#Advertisers

This is the holy grail for advertisers and consumers. It is an online marketplace of qualified leads.
Eckhard Pfeiffer Permalink
#Advertisers

Advertisers are paying millions to companies whose practices are often borderline and an annoyance to Web users. The problem is what to put in place of distributed advertising.
Michael Hamilton Permalink
#Advertisers

Sophisticated advertisers are used to paying a fixed fee for each lead,
Tom Lubin Permalink
#Advertisers

With the nickname, it's almost become synonymous with the Cadillac brand. But it may be an issue with other advertisers who want to tap into his fame,
Tom Ward Permalink
#Advertisers

We have received countless inquiries about our paid search solutions from small to mid-size advertisers. Express is in response to that demand, providing a sophisticated, yet very easy-to-use, tool for advertisers to manage the complexity of the search engines and optimize their campaigns.
Ellen Siminoff Permalink
#Advertisers

The volume of traffic to advertisers' Web sites really spikes before, during and after the game. There is no question the Internet is becoming increasingly important both as it relates to Super Bowl advertising and as it relates to advertising in general.
Peter Hershberg Permalink
#Advertisers

To a certain extent advertisers may be more comfortable running in the swimsuit than they were before the growth of those magazines,
Dave Morris Permalink
#Advertisers

[However, some warn that advertisers should be careful not to overestimate their relationship to consumers. Ian Schafer, CEO of Deep Focus, a New York interactive agency, cautioned,] When you look at the reach, you're limited to the number of people who have this on their desktops. ... It's a big commitment for consumers.
Gary Stein Permalink
#Advertisers