14 Total Quotes

Van Toffler Quotes

Since we announced this campaign, there has been an incredible outpouring of support from the music and entertainment community, who want to lend their voices, performances or messages of hope to those in need. The affected area hit hard by Hurricane Katrina shares a rich musical and cultural heritage, so it's all the more meaningful that we try to support these massive relief efforts through music and encouraging our audiences to help any way they can.
Van Toffler
#Community

Since we announced this campaign, there has been an incredible outpouring of support from the music and entertainment community who want to lend their voices, performances or messages of hope to those in need, ... The affected area hit hard by Hurricane Katrina shares a rich musical and cultural heritage, so it's all the more meaningful that we try to support these massive relief efforts through music and encouraging our audiences to help any way they can.
Van Toffler
#Community

We ran two of Madonna's three songs, with the Bob Geldof introduction. But we were also trying to educate people.
Van Toffler
#People

Early on in MTV's life cycle, the novelty of the video wore off.
Van Toffler
#Life

Early on in MTV's life cycle, the novelty of video wore off. We had to evolve with our audience and develop beyond a radio model.
Van Toffler
#Life

We are excited to work with Beavis and Butt-Head again. But we really didn't have a choice. They were persistently calling me at work, at home, and on my cell. They wouldn't leave me alone until I agreed to take their call and help them.
Van Toffler
#Choice

It's a way to give people a more complete experience. What we found with the VMAs is it creates a lot of water cooler talk about what you missed or saw . . . whether it was Michael [Jackson] kissing Lisa Marie [Presley] or Madonna kissing Britney [Spears].
Van Toffler
#Experience

It's a way to give people a more complete experience, ... What we found with the VMAs is it creates a lot of watercooler talk about what you missed or saw . . . whether it was Michael [Jackson] kissing Lisa Marie [Presley] or Madonna kissing Britney [Spears].
Van Toffler
#Experience

It's all about circulating people back and forth between the different screens.
Van Toffler
#People

With our new service, we will be able to satisfy music lovers' urges for all things music. In many ways, URGE will serve as a 'psychic concierge', introducing fans to new artists and helping them to develop a deeper connection to old favorites.
Van Toffler
#Lovers

Our audiences want to connect with our content on every platform they interact with-linear television, broadband, online, radio, and now on PCs that run Windows XP Media Center. Today's announcement helps fulfill our multiplatform entertainment promise, ... The distinction between TV and broadband programming is becoming less important to our viewers, and the Media Center Edition platform is helping to take the entire entertainment experience to the next level.
Van Toffler
#Audiences

What Live 8 did show is that when there is a connection between the TV event and the choice of on-demand consumption after the event, everybody wins.
Van Toffler
#Choice

At MTV and VH1, we're in a constant and candid dialogue with our audience. In the wake of our coverage last Saturday, our viewers have resoundingly told us on-line they want to see full performances from their favorite artists.
Van Toffler
#Audience

Let's be clear, people turned to TV to view this event,
Van Toffler
#People