16 Total Quotes

Tony Ponturo Quotes

Both events have the broad appeal for males and females with a wide range of people and ethnic diversity, so they will allow us to have a broader range of creative work over both events.
Tony Ponturo
#Diversity

Our overall sponsorship, advertising and promotional investment in the NFL is significantly better than the competition, and we're disappointed that the NFL chose to go in a different direction.
Tony Ponturo
#Advertising

It's not our initiative to help grow the sport where it's underdeveloped.
Tony Ponturo
#Initiative

It's more of a mix, so you don't get lost in all the clutter of all the choices.
Tony Ponturo
#Choices

The NFL is a strong sport and a strong marketing asset these days.
Tony Ponturo
#Marketing #NFL

Clearly, we believe in the image of the Olympic Games, the competition, the high-end quality of the whole event. We want to associate our brands with that activity and have now for over 20 years.
Tony Ponturo
#Olympic Games

It creates a bit of the contemporary lifestyle that we think Budweiser can bring to the Olympic Games.
Tony Ponturo
#Olympic Games #Lifestyle

You want to find more and more of the one-on-one kind of marketing approaches - much more close, intimate to the consumer. These subtle passions you try to reach out to.
Tony Ponturo
#Marketing #Passions

As the world comes to (Turin), they will see Budweiser in association with the Olympics.
Tony Ponturo
#Olympics

There are beer consumers who are passionate about skiing, snowboarding. They don't have the numbers that the NFL does, but their enthusiasm is just as passionate.
Tony Ponturo
#NFL

It makes perfect sense for us to be a major part of the Super Bowl broadcast. It is viewed by more than 90 million people -- the vast majority of whom are adult beer drinkers.
Tony Ponturo
#Adults #Super Bowl

As the most watched international sporting event, the FIFA World Cup allows A-B to connect our flagship brand with millions of adult beer drinkers.
Tony Ponturo
#Adults