I don't think Apple wants to emulate Sony. I don't think they want to do video cameras. I don't think they want to do TVs. They are rounding out the Mac consumer ecosystem. I think they will be extremely cautious about what they brand as an Apple product.
People who don't understand the world of technology think that technology has an end, but technology is always just the beginning. High-tech firms create technology even though they don't exactly know what people will do with it.
We're moving toward an Internet economy. Whether people understand it or not, we're moving to a place where as much as 50 percent of all our purchases will be done over the Internet in the next five years.
It's the only company that can provide a PC platform that can run Windows and the Mac. It plays well into their switch campaign. They are trying to more aggressively go after those who have been on the fence.