Drivers don't seem to be as concerned with current prices as they would have been in the past. Perhaps it's human nature. Once you've been through root canal without anesthetic, getting a filling doesn't seem nearly as scary as it used to be.
It's not like the government is going to come in and set price controls. (Fuel) is a commodity that's governed by the free market. Gasoline is like anything else; (corporations) will charge what people are willing to pay.