It is really exciting to experience Popkomm again as a premium trade show ... It makes sense to have an event like this. Popkomm finally provided us with an opportunity to obtain licences for our catalogues. There was no time to rest, and genuine business was conducted here. For the first time we were able to get together to work out a global strategy with our 17 subsidiaries, whose representatives had travelled from Hong Kong, Beijing, Buenos Aires and Moscow.