8 Total Quotes

Paul Rand Quotes

Without aesthetic, design is either the humdrum repetition of familiar cliches or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.
Paul Rand
#Design

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Paul Rand
#American Designer #Art

I stand firm that I believe the numbers speak for themselves in terms of all that we've done,
Paul Rand
#Believe

Design is everything. Everything!
Paul Rand
#American Designer #Design

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
Paul Rand
#American Designer

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Paul Rand
#American Designer