69 Total Quotes
Leo Burnett Quotes
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
Too many ads that try not to go over the reader's head end up beneath his notice.
There is no such thing as a permanent advertising success.
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.