4 Total Quotes

Laurie Schalow Quotes

[The promotion] is geared toward young consumers who are tech-savvy. They love to play games. This is a creative way to get them to pay attention to a commercial.
Laurie Schalow
#Games

We took this to the networks about a month ago to get their approval, and it wasn't that easy, because of the subliminal advertising laws.
Laurie Schalow
#Approval

We ran it through our legal council. We don't feel it was subliminal advertising but ABC did feel it was too close.
Laurie Schalow
#Advertising

It's just another misguided publicity stunt by PETA to create a vegan society. KFC is very committed to the humane treatment of chickens and we're very proud of our industry leading animal welfare guidelines.
Laurie Schalow
#Publicity