6 Total Quotes

Laura Behrens Quotes

Security won't matter to consumers, ... The benefits have to be compelling enough to outweigh the costs. What we've seen has not been a slam dunk either way. Both are beautiful formats but there's a lot of beautiful content out there. Frankly, most people don't care. They want to know what they are watching is watchable.
Laura Behrens
#Security

You start with the educational purpose, but with any technology, teens will find other uses for it than the main one. Almost all of them do things that we never get around to. Even the graphing calculators for math come with their own games, and the kids will discover them.
Laura Behrens
#Purpose

DirecTV is doing more marketing and it's been quiet for a while. Consumers will buy as high in the line as they can afford. DirecTV will stop marketing the TiVo box and drive new subscribers to its model. And it's the fourth quarter, when people buy electronics for the holidays.
Laura Behrens
#Marketing

The longer the format war goes on, the more opportunity smart players in the cable and IPTV and online spaces have to build market share.
Laura Behrens
#Opportunity

Satellite radio in the U.S. started in the automotive aftermarket, which provided them with a huge sampling opportunity. Then they go for more widespread consumer reach through retail. But the main goal is to get into the automotive original equipment market.
Laura Behrens
#Opportunity

People aren't clamoring for the next generation of DVD. It's too complicated, too expensive, and they don't see the benefits.
Laura Behrens
#People