7 Total Quotes

Larry Chase Quotes

I always found it ironic that media people were low man on the totem pole, and yet they handled all the money. That's where things can go wrong in a big way.
Larry Chase
#Man

The cancer is terminal, and it's going to take him, ... We have to keep his spirits up. Just to have my father every day is a blessing to all of us.
Larry Chase
#Cancer

You know what I told those doctors? ... I told them [forget] you, I'm going to see my grandsons play in the opener against Baylor.
Larry Chase
#Doctors

The agencies, in a large way, have realized it's about money. You want to optimize the media spend as much as possible across the board.
Larry Chase
#Media

It's much harder, and you have to know more. Now, it's cool to do that.
Larry Chase
#Cool

Web analytics, CRM, it all comes from direct marketing. Online marketers think they invented it, but they didn't. [Direct marketers] hold the primary skill sets, but they don't know they're sitting in the catbird seat.
Larry Chase
#Marketing

[Another shift in perception surrounds the specialization of knowledge.] In the early nineties, I went from being a generalist - Campbell's Soup kind of stuff - to focusing on high tech, ... Headhunters said, 'Don't do that, you'll put a cap on your career.' Old school advertising could be very surface-y. You didn't have to do a lot of research for a 30-second commercial.
Larry Chase
#Knowledge