We have tremendous revenue potential in the game and the board is in a unique position to benefit from it as we create and own the rights to cricket in perpetuity. No one in the country has the kind of property we have.
We are happy to announce Nimbus as the winner of the global media rights and look forward to a successful partnership with them to ensure increased coverage and penetration of the game among the people the world over.
The global media rights tender is intended to streamline the process of match telecasting wherever the Indian team is playing. With the number and quality of matches growing, this streamlining becomes increasingly important.