25 Total Quotes

Josh Bernoff Quotes

Consumers say they're ready and willing to pay for downloaded content,
Josh Bernoff
#Consumers

The extension won't save the company, but the absence of it would have been really bad.
Josh Bernoff
#Absence

The right price has nothing to do with greed. It has to do with demand.
Josh Bernoff
#Greed

Consumers have spoken -- they are tired of paying the high cost of CDs and DVDs and prefer more flexible forms of on-demand media delivery,
Josh Bernoff
#Consumers

The future of media is in these niche markets. And as niches go, this one -- women -- is pretty big. NBC doesn't have any properties currently that address this group.
Josh Bernoff
#Future

On-demand services are the future of entertainment delivery. CDs, DVDs, and any other forms of physical media will become obsolete.
Josh Bernoff
#Entertainment

On-demand services are the future of entertainment delivery, ... CDs, DVDs, and any other forms of physical media will become obsolete.
Josh Bernoff
#Entertainment

There's probably a certain amount of broken furniture at Apple headquarters. I think they're trying to figure out what to do.
Josh Bernoff
#Trying

It doesn't matter how friendly you are if the end result is people watching fewer commercials,
Josh Bernoff
#People

Even if somehow the company captured 10 percent of the market this year -- which would be an enormous feat -- it would still only be a $30 million business. The company will sell over $1 billion in CDs this year in its stores. Why is it doing this? It doesn't make sense.
Josh Bernoff
#Company

The advertising model is extremely simple and very attractive: you simply put your 30-second commercial in front of the video.
Josh Bernoff
#Advertising

The cable operator almost has a responsibility to give you a tool to better figure out what to watch, now that it's given you all those choices.
Josh Bernoff
#Responsibility

Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.
Josh Bernoff
#Audiences

Disney may be sitting there feeling vulnerable, ... They'd rather not be stuck riding on somebody else's platform.
Josh Bernoff
#Disney

Can you scare people into stopping? The answer is: Yes.
Josh Bernoff
#People

How long he takes and how good a job he does determines the profitability of his company, ... I have three years of graduate study in mathematics at MIT, and I couldn't do that job.
Josh Bernoff
#Company

How long he takes and how good a job he does determines the profitability of his company. I have three years of graduate study in mathematics at MIT, and I couldn't do that job.
Josh Bernoff
#Company

It's like trying to fight a swarm of bees with a sword and a shield. It's not going to have a huge impact.
Josh Bernoff
#Trying

It's the democratization of the media.
Josh Bernoff
#Media

If you're somebody who rents an awful lot of movies, this is potentially attractive.
Josh Bernoff
#Movie

If you're somebody who rents an awful lot of movies, this is potentially attractive. But, for the great mass of the movie viewing public, getting a separate set-top box just to get movies is an awfully big stretch.
Josh Bernoff
#Movie

The Olympics is a thousand little bits, and broadcast TV struggles in that situation. It cries out to allow people to get more information on demand and get notified about what they're interested in.
Josh Bernoff
#People

Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea.
Josh Bernoff
#Perspective

It's still enabling technology that must be built into set-top boxes or consumer electronics devices.
Josh Bernoff
#Technology

With major networks' video locked away in their own sites, portals must romance other video sources, including less aggressive cable networks.
Josh Bernoff
#Romance