Here's what you should say [to investor]: "This is what my company does..." It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Our mission is to democratize venture capital. We've made great progress in the U.S. market in 1999. Now we are expanding globally so that talented entrepreneurs in the European high tech centers can get access to the world's best venture investors,
It would have taken great courage to do that because at the time, the Macintosh was selling well. You're making $700 gross margin on a Mac and now you're going to go make $35 gross margin on a (software) license? I wish we had, but we didn't. We didn't for that reason.