45 Total Quotes

Edward Bono Quotes

Edward Bono
Creativity involves breaking out of established patterns in order to look at things in a different way.
Edward Bono
#English Psychologist #Creativity

Edward Bono
If you wait for opportunities to occur, you will be one of the crowd.
Edward Bono
#English Psychologist

Edward Bono
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward Bono
#English Psychologist

Edward Bono
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
Edward Bono
#Change #English Psychologist

Edward Bono
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
Edward Bono
#English Psychologist #Intelligence

Edward Bono
I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role.
Edward Bono
#English Psychologist

Edward Bono
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Edward Bono
#Belief #English Psychologist

Edward Bono
In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
Edward Bono
#English Psychologist #Future

Edward Bono
Companies that solely focus on competition will ultimately die. Thosethat focus on value creation will thrive.
Edward Bono
#Competition

Edward Bono
Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
Edward Bono
#English Psychologist #Logic

Edward Bono
If you never change your mind, why have one?
Edward Bono
#English Psychologist

Edward Bono
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
Edward Bono
#English Psychologist #Creativity

Edward Bono
Argument is meant to reveal the truth, not to create it.
Edward Bono
#Truth #English Psychologist

Edward Bono
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity...
Edward Bono
#Motivational

Edward Bono
Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
Edward Bono
#Problems #English Psychologist

Edward Bono
Humor is by far the most significant activity of the human brain
Edward Bono
#Humorous

Edward Bono
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Edward Bono
#English Psychologist

Edward Bono
The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.
Edward Bono
#Ideas

Edward Bono
People should realize we're jerks just like them.
Edward Bono
#People #English Psychologist

Edward Bono
The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
Edward Bono
#English Psychologist