115 Total Quotes

David Ogilvy Quotes

David Ogilvy
A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
David Ogilvy
#Teams And Teamwork #Baseball

David Ogilvy
If it doesn't sell, it isn't creative.
David Ogilvy
#American Businessman #Creative

David Ogilvy
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?
David Ogilvy
#Advertisers

David Ogilvy
Never stop testing, and your advertising will never stop improving.
David Ogilvy
#American Businessman #Advertising

David Ogilvy
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
David Ogilvy
#American Businessman #Company

David Ogilvy
Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising...If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
David Ogilvy
#Advertising

David Ogilvy
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
#American Businessman #Advertising

David Ogilvy
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
David Ogilvy
#Advertising

David Ogilvy
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
David Ogilvy
#Grammar

David Ogilvy
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
#American Businessman #Advertising

David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information.
David Ogilvy
#American Businessman #Advertising

David Ogilvy
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
David Ogilvy
#American Businessman #Advertising

David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
#American Businessman #Advertising

David Ogilvy
The more informative your advertising, the more persuasive it will be.
David Ogilvy
#American Businessman

David Ogilvy
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David Ogilvy
#American Businessman #Advertising

David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
#American Businessman #Advertising

David Ogilvy
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David Ogilvy
#American Businessman

David Ogilvy
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy
#American Businessman

David Ogilvy
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David Ogilvy
#American Businessman