[Even more critical to Oracle's future, however, was Phillips's announcement of Oracle Fusion Architecture (OFA), the company's massive SOA, combining the flexibility of model-driven process design and service- and event-enabled applications with ease of integration from its open, standards-based, hot-pluggable platform, and the scalability inherent in Oracle's grid computing architecture.] In 1925 business consultant Frederick Taylor said, 'Business processes are work processes tucked away in manuals.' The same thing is true today, but with applications instead of manuals, ... The Oracle Fusion Architecture is a unifying model of emerging trends in grid computing architecture, service-oriented architecture, and enterprise information architecture. It gives customers and partners a good view of the direction that Oracle is taking to make the most of our core strengths in database, middleware, and business applications.