7 Total Quotes

Brian O'Rourke Quotes

Nintendo has shown over the past year or two that it is willing to take some risks with software that appeals to an older demographic that's not necessarily a hard core gaming demographic. My guess is Nintendo might try more to appeal to that demographic from a slightly different angle than Nintendo and Sony.
Brian O'Rourke
#Past

Microsoft is the only console maker so far to launch a paid subscription service.
Brian O'Rourke
#Service

That's going to be a very difficult game especially for a team that has lost three games. This is a World Cup and there are no easy games. We had to qualify to get here. Maybe we had things too easy in the qualifying series. But it is difficult out here.
Brian O'Rourke
#Games

I can't think of another franchise that has taken this approach. This is a broad-based marketing push to do everything all at once. The TV show will support the video game and the video game will support the TV show.
Brian O'Rourke
#Marketing

You can play with people across the street, across the country, across the world. Some allow you to chat while you are gaming. So there is this socialization aspect. There's a competitive aspect to it as well, and it can get very competitive.
Brian O'Rourke
#Country

Xbox 360 is a new product with new technology, so the slow start is understandable, but next Christmas the Xbox is not going to be there by itself. Newer consoles from Sony and Nintendo will also be there.
Brian O'Rourke
#Christmas

Microsoft is the only console maker so far to launch a paid subscription service. And we expect the release of the Xbox 360 and additions to its subscription service to accelerate Microsoft to just under 50% annual subscriber growth between 2004 and 2009.
Brian O'Rourke
#Service