18 Total Quotes

Brian Graden Quotes

It's like having a new dance partner. It looks like MTV, and you grab its hands, but you're not sure how it's going to move yet. You have to learn what does and doesn't react.
Brian Graden
#Dance

our audiences are home in a way they're not during the school year.
Brian Graden
#Audiences

The number of people exposed to videos under our umbrella is greater than it's ever been, We view the two as very tethered together.
Brian Graden
#People

Because our audience is experiencing content in so many places these days, it's important not just to be a television company. One hopes the brand is powerful enough that your content is recognizable everywhere.
Brian Graden
#Television

When we first uncovered the creative genius of the underground skateboard mentality of 'Jackass,' we knew it would resonate with our young adult audience,
Brian Graden
#Genius

We knew that Nick's personality and comedic style would connect with our audience in a huge way,
Brian Graden
#Personality

Wilmer is wired into our audience. His humor, style and approachable personality make this a great fit for MTV.
Brian Graden
#Humorous

In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com -- but all of that was very ancillary, ... Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other.
Brian Graden
#Past

[Besides giving viewers a broader look into the moving parts of its shows, the trailers help MTV position its launches as notable events.] We noticed that there's so much competition now, it's as if TV launches are not unlike movie launches, ... As with movie premieres, there's a tremendous amount of money and energy being dedicated to TV debuts.
Brian Graden
#Giving

Wilmer is wired into our audience. His humor, style and approachable personality make this a great fit for MTV,
Brian Graden
#Humorous

In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com - but all of that was very ancillary, ... Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other.
Brian Graden
#Past

In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com - but all of that was very ancillary. Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other.
Brian Graden
#Past

We noticed that there's so much competition now, it's as if TV launches are not unlike movie launches. As with movie premieres, there's a tremendous amount of money and energy being dedicated to TV debuts.
Brian Graden
#Competition

We're trying to figure out how to monetize these things. It's definitely a piece of the conversation.
Brian Graden
#Conversation

In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com -- but all of that was very ancillary. Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other.
Brian Graden
#Past

When we first uncovered the creative genius of the underground skateboard mentality of 'Jackass,' we knew it would resonate with our young adult audience.
Brian Graden
#Genius

For too long gay and lesbian stories were largely untold, and these new projects, as diverse as the community itself, make themselves heard.
Brian Graden
#Community

We have enough services going toward 18-34. Hopefully, the originality of the content demonstrates some of its MTV DNA.
Brian Graden
#Originality