12 Total Quotes

Ashley Highfield Quotes

Audience needs are changing -- they want to consume media on their terms, anytime, anyplace, anyhow. If we want to stay relevant in the digital age, the BBC must respond to this challenge by some seriously good technological innovation, resulting in products like iMP, through partnerships such as this one with Microsoft.
Ashley Highfield
#Media

I don't see anyone else easily beating them on the breadth of innovation of what they're doing in trying to... showcase new ways of accessing the broadcast world.
Ashley Highfield
#Innovation #Showcase

The mindset needs to shift from that of a mass producer and publisher to a much more potent mix of high-quality niche content, and also as a mass aggregator of third-party content,
Ashley Highfield
#Mindset #High Quality

There has to be a better scrutiny both in terms of copyright issues and in terms of taste and decency, if only to make sure that no one is breaking any criminal law.
Ashley Highfield
#Decency

That was a real insight for us. There has been no real demonstration that the long tail would work in television. Who knows what proportion of overall television consumption the long tail could account for.
Ashley Highfield
#Television #Demonstration #Proportion #Insight

It's all about putting the audience in the driving seat.
Ashley Highfield
#Audience

At any time, you'll be able to download any program from the eight BBC channels and then watch it on your PC and, we hope, move it across to your TV set or down to your mobile phone, to watch it when you want.
Ashley Highfield
#BBC