George is a smart casino operator, but he is equally as smart when it comes to public relations and publicity. These rooms will drive huge amounts of publicity for the Palms, which in turn drives huge amounts of customer volume for the casino.
The bottom line is (Earl) will have a greater number of rooms with people who'll add cash flow without added costs and drive cash flow. And he'll gets to do it all with other people's money rather than his own.
And look at the room growth. Capacity isn't enormous given the weight of baby boomers who have more time and money than anyone ever before. This is Las Vegas' sweet spot. And most of them won't even start turning 65 until 2014 so Las Vegas has a good eight years of benefits from that trend.