The only reason these sorts of stories get the amount of coverage that they do in the first place is that everyone is rooting for a happy ending. People let their optimism for a good headline get in the way of the ... facts.
It's not too much. He's not a household [name]... but it's a really vivid way to dramatize the truth of an underlying story - the story of how dangerous Iraq is, and that's an important story to be told.
If that's the way you're going to be growing your audience in the future, by innovating in terms of what medium you're going to be using, I don't see that hiring a celebrity broadcaster is going to help you with that strategy.