It helps us get our name out [to] people that might have not heard of us before. And it is also very reassuring to get phone calls of encouragement and support that we've seen over the last month from the community.
A lot of customers from the streets come because of their mothers. Guys telling their parents, mothers, grandmothers that they'll go to church on Easter. They try to keep those promises and, of course, they want to look their best.