3 Total Quotes

Al Ries Quotes

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
Al Ries
#Marketing

Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
Al Ries
#Environment

It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
Al Ries
#Company