It's kind of the evolution from the days of fan clubs, with famous people meeting fans and signing CDs and gear. Now we are able to offer something more interactive. It's the kind of opportunity that doesn't exist in other forms of media.
Record labels and movie studios are coming to us and trying to figure out new ways to reach their consumers. They?re coming to us because the 18- to 34-year-old demographic - which is their core demographic - is becoming harder and harder to reach.
It?s ideal for movie studios and record labels to distribute their high-definition assets in a way that?s secure, cannot be copied, cannot be shared but can be viewed. It definitely is a factor in allowing us to get the rights.