This sponsorship was a logical next step in Mercury's pioneering the 'experiential marketing' front, as well as in our ongoing efforts to cultivate the great storytelling found in independent films, ... The customer coming to a Landmark Theatre aligns perfectly with the customer we expect to see for our new vehicles, including the Mercury Milan sedan and Mercury Mariner Hybrid compact SUV -- a highly educated, tech savvy, cultured professional who likes to go out to a great restaurant, followed by a thought-provoking film.
Linda Perry