We believe the online photo industry will become more closely tied to all forms of digital media entertainment and the PNI Digital Media Platform offers retailers with photo operations the ability to provide these services to their customers. Convergence of digital hardware devices will make all these different media aspects reside alongside each other at the device level, for example, today it is digital music players, digital cameras, PDA's, smart phones and PC's - tomorrow it will also include your game console, your HDTV and your DVR. Having the retailers be able to produce on-demand media products that range from music to photo's will allow them to retain their control of the vast majority of sales in these media channels.
Kyle Hall