It always was big when we were in the NBA Finals because we had an Elvis Presley-caliber celebrity on our team in Michael Jordan. But the World Series is much bigger. I've never seen Chicago this excited. Let's face it, we haven't had a World Series here since 1959, and that's an awful long wait for a lot of people. Winning all those championships with the Bulls was great, but it would be the ultimate of my sports career if we win a world championship.
Jerry Reinsdorf