SEM/SEO are becoming more and more a part of mainstream marketing activities as 64% of respondents said they currently have an SEM program in place while 59% said they have an ongoing SEO program. However, the survey did reveal there are still many challenges to such programs as some marketers struggle with certain issues such as return on investment, tracking, expertise and costs which we believe is a result of the relative newness of the two disciplines.
Andrew Wetzler